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Marketing Partners

Selling to all that followed the Baby Boom Generation or
Marketing to Generation X Business Owners

February 22, 2001 6:00 PM - 8:00 PM
OR
March 22, 2001 6:00 PM - 8:00 PM

It's all about technology issues, not the almighty dollar. We will provide you with insights into a generation driven by technology instead of money.

Answer such questions as:

What is the driving force of this group now in middle management?
­ Personality traits
­ Areas of interest
­ Technological knowledge
­ Buying trends

How has family life restructured their business life?
­ The balancing act between family and career
­ Relationships to and with other generations in the workforce
­ Values the Baby Boomers instilled in them

5 key marketing weapons that turn GenXers into clients?
­ Do's and Don'ts
­ Attention-getters
­ Response mechanisms that work

A round-table discussion will follow the information segment. We will discuss areas that may not have been addressed, yet are of interest to you, as well as deal with the particulars of your marketing needs and concerns.


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Seminar Registration

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Email Address:

Marketing Partners Incorporated
9385 Gerwig Lane, Suite E
Columbia, Maryland 21046-1561 USA

410.309.9686
410.309.9498 (fax)
info@mpus.com

Copyright © 2002 Marketing Partners Incorporated, All Rights Reserved

Revised October 12, 2006